10/20, 1:00 PM e
Top Five DIY Public Relations Tools For Startups
Please join us for a hangout where will will be discussing the Top Five DIY Public Relations Tools For Startups (Hint: Three Are Completely Free).
There are plenty of marketing tools, gadgets, and experts demanding people's attention. Trajectory Communications experts Lori Volkman and Richard Johnson walk you through the tools you can use right now to get your business heard and seen in a crowded marketplace.
Lieutenant Colonel Richard Johnson (Ret., USAF), who recently retired from the U.S. Air Force after more than 21 years, is the Vice President of Trajectory Communications and an award-winning communicator. During his career he worked at the highest levels of government developing communication plans and campaigns with senior members of the Department of Defense, Department of State, and Air Force leadership. He has a passion for teaching others how to get the most out of their messages and media engagements.
He was the primary author of Congressional testimony presented to the House Armed Services Committee on Remotely Piloted Vehicles and also penned several diplomatic cables to Middle East Air Chiefs. While serving as the team lead for Media Operations at the Pentagon, Johnson skillfully worked with the Pentagon Press Corps and senior defense leaders to provide timely and accurate information regarding a number of sensitive programs and platforms spanning space, nuclear operations, the intelligence and operational communities, and personnel issues.
He is a graduate of the University of Arkansas with a degree in Journalism, and a Master of Science in Strategic Intelligence from National Defense Intelligence College. Prior to joining the Air Force he was a general assignment reporter and photojournalist for the ABC and NBC affiliates in Northwest Arkansas.
Ms. Lori Volkman is a military spouse and career deputy prosecutor turned entrepreneur whose military family writings have received national attention from Reader's Digest, the New York Times at War, Newsweek, CNN, NBC News, and CBS News.
She helped originate the Military Spouse JD Network as their Communications Director, joining military spouse attorneys across the country into an organization over 1000 strong that have changed the laws in ten states to increase portability of law licenses for military families. Eventually her love for that work turned into an entirely new career for Volkman, whose expertise was in strategic planning and communications for elected officials and government executives. She now helps corporations who are struggling to compete for highly-skilled employees in the war for talent as CEO of Trajectory Communications.
Volkman also created MSCEO, the Military Spouse CEO Experience for entrepreneurs attending the Association of the US Army's annual defense expo, and assisted in the creation of Homefront Rising, a bipartisan political training for military spouses interested in running for Congress.